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Edition of 2792 of which 300 copies are signed 1-300, 26 copies are signed A-Z as artist's proofs, and five sets are signed as progressives.

February 13, 1979 Four colors 16-5/8" x 24"

Client: University of California School of Optometry, University of California Campus, Berkeley CA 94720. Telephone (510) 642-3302 A-Z: Artist's own use

(How, March/April 1986; Communication Arts CA79) (facsimile)

Influence: Nineteenth-century French eyechart

Second printing 5136 copies of which none are signed. Roman numeral II in a circle beside signature block. September 8, 1980

They didn't like it. Some sort of political wrangle was going on and I got caught in the middle. The death of all society, of all organizations, of all enterprise, is the proliferation of bureaucracy. It destroyed the empires of the Babylonians and the Egyptians, it buried the Medes and Persians; it caused the downfall of Ancient Rome, and it's not doing the University of California much good, either.

Anyhow, as soon as the committee heard that Bausch and Lomb was interested, their own enthusiasm revived, and since the poster was such a smashing success, if I do say so myself, all is now water under the bridge. The idea came from wondering how my infant nieces could possibly be tested for vision problems, and it actually worked quite well, except for the bottom line which they read, "Bug, bug, bug, bug, bug, bug, bug," and laughed. Do you get the joke about the "Big E" at the top?