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(#73) ORIENTALIA:

Edition of 1587 copies of which 300 are signed 1-300, 26 are signed A-Z as artist's proofs, and five sets are signed as progressives.

July 12, 1978 Eight colors, including gold foil stamping done by Marier Engraving 18" x 24"

Client: Joan Low, Orientalia Pacific Basin Antiques, 1774 Solano Avenue, Berkeley CA 94707. Telephone (510) 526-2210 A-Z: Artist's own use (Le Mois de l'Affiche Bordeaux catalog)

Influences: 1920's mannequin; Hokusai Katsushika; Hiroshige Tokutaro

In the nineteenth century, the Japanese woodcut inspired European artists to study new ways of using broad, precisely defined planes in their compositions; it was seen that a remarkable chromatic effect could be obtained by contrasting large blocks of colour.

The essentials of modern poster art can be summed up as follows: reduction of detail to a minimum; renunciation of subsidiary motifs; use of precise outline; concentration on essentials, and suppression of the incidental; use of only a limited number of colours; integration of picture and letter-press; use of plain, easily legible typography; slogans which appeal to the imagination; and headlines which catch the eye.

- Hellmut Rademacher, Masters of German Poster Art, October House, New York, 1966, page 11.

Couldn't have said it better myself.