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#(20) RUGGLES OF RED GAP

Edition of 250 of which 25 copies are signed. This is the first poster to be signed in the plate with the signature block.

1972 Three colors 18" x 24"

Client: Tom Luddy, The Pacific Film Archive, University Art Museum, 2625 Durant Avenue, Berkeley ca 94720. Telephone (510) 642-1413 All signed copies to The Poster, San Francisco

(Communication Arts, January/February 1977)

I'd done nineteen posters and a lot of other design work and I hadn't signed any of it because I felt that my work was so derivative of the work of others that it would be presumptuous to claim any of it as my own. One day I walked past the gallery Dow and Frosini and there was a poster in the window that I really liked. It obviously had been done recently, but it wasn't signed, so I couldn't find out who had done it. This annoyed me greatly, and as I stood there being annoyed I realized that I was doing the exact same thing myself, and that there were probably plenty of people out there who were annoyed because I wasn't signing my posters. So I started signing them. I liked the pattern of four squares arranged into a larger square, and had used that as a sort of signature before, so when I designed a signature I kept that basic idea and made it a square. This movie always makes me cry.